9 of 10 founding places left
Build the AI that moves your number.
Pick one number. Move it every Monday.
A club for B2B founders of small firms. You name the number you already watch. In month one we build the first system that moves it, together. Then you learn to build the rest, with me on WhatsApp as if I were on your team.
# build 01 · follow-up within the hour · example - calls booked 14+ calls booked 19
# posted every Monday · example figures
build 01 goes live
12 Oct
numbers I have moved for clientssee the track record
- founding places left
- 9 of 10
- build sprint
- 4 Wednesdays
- your number
- every Monday
- annual place
- £3,000
club/who-its-for
Who it is for, and who it is not for
A short requirements check. If the left column describes you, the club was built for you.
- You are a B2B founder or ownerOf a firm of 2 to 15 people.
- You already watch a numberA sales or growth number you look at most weeks.
- You have tried bits of AIAnd it has not stuck.
- You are in the UKThe club is UK first.
- Enterprise teamsThe club is sized for small firms.
- People who only want drag-and-drop toolsWe build systems around your own process.
- Anyone who wants it done for them and never touchedThat is a separate done-for-you service.
club/build-sprint
Month one: the build sprint, worth £2,500, included when you pay the year.
The sprint is an experiment. We find your cleanest lever, ship one system, and measure the number. It runs on Wednesdays over four weeks.
# annual place - build sprint £2,500 + build sprint included
-
Wed 1find
Find your cleanest lever
We look at how your number gets made and choose the one place where a system would move it most.
output · one lever, written down
-
Wed 2build
Build the system
We build it together, around the way you already work. You describe the process and test each part.
output · a working draft
-
Wed 3ship
Ship it
The system goes live in your business. It runs on real work, not in a demo.
output · one system, live
-
Wed 4measure
Measure the number
We read your Monday number before and after, and decide what to keep, change or build next.
output · a before and an after
club/track-record
Numbers I have moved for other businesses
Before the club, I built AI systems for client businesses through my consultancy, Moon Labs. Before that I ran a cold email service that booked meetings for clients. Each entry shows the number, what was built, and the result as recorded at the time.
# moon labs · six major AI projects + efficiency gains up to 90%
-
£100knew revenue from old lead data
- lead data old, unused + new revenue £100k
Data analysis and personalised outreach on lead data the firm was no longer using.
for a B2B services firm · Moon Labs
-
-75%workload for an operations manager
# operations manager + workload -75%
Agents that read booking emails and book jobs through carrier systems.
for a UK logistics company · Moon Labs
-
-95%manual work on documents, with 99% accuracy
+ manual work -95% + accuracy 99%
Automated document analysis and data extraction for risk assessments.
for a health and safety software company · Moon Labs
-
300 a weekfirst-line support tickets, with a shorter response time
+ tickets 300 a week + response time reduced
Ticket classification and automated responses.
for a hospitality software company · Moon Labs
-
1 → 5one person scaled into a team of five in 90 days
- capacity 1 person + capacity a team of 5
Automated data extraction and central tracking across several delivery providers.
for a UK logistics company · Moon Labs
-
5 FTEsof manual work taken away
+ manual work taken off 5 FTEsAutomated data collection and processing across several financial platforms.
for a media business · Moon Labs
-
2.5 dayssaved on one client workflow
- workflow daily Excel + time saved 2.5 days
Lead workflow and data-validation changes that replaced daily Excel use, plus a dashboard on invalid and rejection rates.
for a client of a lead-generation agency
-
30+meetings generated by a cold email service
+ meetings over 30Account lists and personalised emails, with meetings booked for clients on a pay-per-lead basis.
for clients of Webstem, 2020 to 2021
-
fig. 03David on stage, presenting a Moon Labs talk
Results from my client work through Moon Labs, Webstem and a lead-generation agency, 2020 to 2025. Clients are not named. Each business is different and results are not promised.
club/what-you-get
What you get
Eight parts. One build sprint to start, then a year of working alongside me and the other members.
| Part | What it is | When |
|---|---|---|
| sprint | Build sprintWe build the first system that moves your number, together. Worth £2,500. Annual places only. | month one |
| 1:1 | Monthly one-hour call with DavidOne to one, on your number and your builds. | every month |
| direct | Direct access to DavidOn WhatsApp or iMessage: voice notes, text, screen shares. He replies as if part of your team. | throughout |
| screen | Screen-recording laneYou film the mess, David replies with a fix. | throughout |
| group | Community with the other membersOn WhatsApp, with voice notes. | throughout |
| library | Recorded callsSo you can review other members' journeys. | every month |
| pairs | Member pairingYou are paired with another member on shared problems. | as problems match |
| event | Quarterly eventA day together, in person. | every quarter |
8 parts · the build sprint comes with the annual place only
club/schedule
How a year runs
The rhythm is fixed so you never wonder what happens next. Wednesdays are for building. Mondays are for the number.
| When | What happens |
|---|---|
| week 1 | Name your number. The one you will post all year. |
| weeks 1 to 4 · Wed | Build sprint. Four Wednesdays, one system shipped. |
| every Monday | Post your number. |
| every month | A one-hour 1:1 and a recorded group call. |
| every quarter | An in-person day. |
| throughout | The WhatsApp and screen-recording lane. |
52 Mondayssketch, not exact dates
Build sprintIn-person dayA Monday: post your number
club/pricing
Pricing
Two ways to join. The annual place includes the build sprint and is the better deal on purpose.
Annual founding place
£3,000for the year, paid up front
- Works out at
- £250 a month
- Build sprint in month one
- included · worth £2,500
- Everything else in the club
- included
- Founding places left
- 9 of 10
Opens secure checkout in a new tab.
Monthly
£417a month
- Over the year
- £5,000
- Build sprint in month one
- not included
- Everything else in the club
- included
club/about-david
- role
- Head of AI at an enterprise consultancy, Monday to Thursday
- founded
- Moon Labs, an AI consultancy, 2023 to 2025
- ran
- A cold email agency booking meetings for clients, 2020 to 2021
- builds
- Call research, follow-up within the hour, list building
- talks
- Stamford's first AI event; Lancashire Business Circle
- studied
- BA Business and Marketing, Coventry University
- base
- Stamford, UK
About David
Head of AI at an enterprise consultancy Monday to Thursday. I have built and shipped systems for small founders (call research, follow-up within the hour, list building) and watched what makes them stick.
Before that I founded Moon Labs, an AI consultancy, and delivered six major AI projects for client businesses. Earlier, I started and ran a cold email agency that booked appointments for clients on a pay-per-lead basis.
I am a self-taught engineer. I created and delivered Stamford's first AI event, showing business owners how to use modern AI tools in their daily work.
Based in Stamford, UK.
scorecard/run
The Monday Number Scorecard
Nine short questions, about ten minutes. At the end you get your likely Monday number and the first build that would move it.
The scorecard is loading. If it does not appear, email david@mondaynumber.com and I will run it with you on a call.
club/faq
Questions founders ask first
If yours is not here, bring it to the First Build call.
What counts as a build?
A small working system that moves your number: for example a follow-up that goes out within the hour of a call, a researched brief before every call, or a list of the right people to contact. It runs in your business, not in a demo.
Do I need to code?
No. You need to be willing to describe your process and test what we build. I do the first build with you, then teach you to make the next.
Why Wednesdays?
Wednesday is my delivery day, so sprint sessions and builds happen then. It also caps the club at a size I can serve properly.
What if I am not in the UK?
The club is UK first because of the quarterly in-person day. You can join from elsewhere if the time zone works and you accept missing the in-person days.
Is there a guarantee?
Not at launch. The First Build call is free, so you can judge the fit before paying.
What is the monthly option?
£417 a month, £5,000 over the year, without the build sprint. The annual place is the better deal on purpose.
call/first-build
Book the First Build call
Thirty minutes. We find your number and the first build. If the club is not a fit, I will say so.
Send a line about your business and I will reply with times.